Services
Six practices, one senior researcher.
Each engagement is shaped around the decision you're trying to make — never a templated deliverable. Below is how that work usually shows up.
01
Discovery Research
Before the product decision — the human one.
In-depth qualitative work to understand behaviours, motivations, unmet needs and the opportunities they open. Used at the start of a product cycle, entering a new market, or when a team suspects they are solving the wrong problem.
02
Evaluative Research
Validate an idea before it becomes expensive.
Usability testing, prototype testing, concept validation and iterative feedback loops. Sharpens design decisions, reduces build risk and gives product teams the confidence to move forward — or the clarity to change course.
03
Customer Experience Research
The full picture, not just the interface.
Journey mapping, service research and Voice of Customer programmes that connect the digital product to the wider customer experience — across touchpoints, channels and moments that matter.
04
Research Strategy
Research as a repeatable capability.
For organisations building or maturing a research function: operating models, tooling, repositories, participant sourcing, governance and the practices that turn one-off studies into a compounding asset.
05
International Research
Local nuance, global perspective.
Multi-market qualitative research across Europe, the US, Australia and India. Recruitment, translation, moderation and analysis handled end-to-end so cross-market insight actually reaches your product team.
06
Research Leadership
A senior partner alongside your team.
Fractional research leadership for in-house teams: mentoring researchers, coaching designers and PMs, and embedding research into how the product organisation actually makes decisions.