New · Ask The Room

Not sure what research you need?

Tell me what's going on.

I'll suggest what I'd research, who I'd speak to, how I'd approach it, roughly how long it could take and what you might expect to spend. And sometimes I'll tell you not to do research at all.

• Seven questions

  No research jargon. You only need to understand your own problem.

• A real recommendation

  Method, participants, timings, a rough range and one clear research question.

• Including “don't”

  If your own data would answer it faster, I'll say so and tell you where to look.